Product designer with background in brand, systems, and computer science – my superpower lies where they all meet.
Recent design work
REI Co-op Mastercard Relaunch
Created a new digital experience for promotion and pre-application validation. Partnered with internal and external collaborators to increase card conversions and drive member engagement.
Rewards Redemption Friction Discovery
Co-led a cross-department discovery effort to identify areas of friction in the reward redemption process.
Visualizing Diversity Data Over Time
Designed an interactive graph on Wistia’s Diversity Equity & Inclusion page that allowed a user to gain insights on diversity data over time.
Landing Page Conversion Optimization
Improved Wistia’s paid landing page conversion rates by using data to define hypotheses, phasing updates to test, and creating a component system of modular elements.
Wistia Brand Refresh
Co-led an evolution of the Wistia brand, creating a cohesive visual language that accurately reflected our values and personality.
Wistia UI Refresh
Collaborated with a team of product designers to make the Wistia experience more simple and seamless, and expose core features for our target customers.
Launching Wistia’s Show Business
Work on the brand, viewing experience, and promotion of Show Business, a 20-episode show and certification course about creating a show for your brand.
Building the Benevolish Community
Co-founding, writing, branding, web experience, and illustration for Benevolish, a community for making activism a part of your regular life.
“My most notable contribution from Danielle was her dedicated intention to really grasp the strategy and thoroughly evaluate how best to deliver against it. Often times, partners will see the guardrails of the mandatories and check their creativity at the door. Every time I collaborated with Danielle, I felt the exact opposite – she would step into the work more deeply and really lean into her creative powers to problem solve for the business and customer.”
Travels
I’m inspired by the awe and accomplishment that come from time outside. Video has become a creative outlet for me to enhance and relive these experiences.
Pacific Northwest Road Trip
Solo road trip from Portland to Vancouver, hiking and camping along the way in Mount Hood National Forest, Mount Rainier National Park, Olympic National Park, North Cascades National Park, and Garibaldi Provincial Park.
Southwest Road Trip
Trip through the Southwest, starting in Los Angeles before hitting Death Valley National Park, Mojave National Forest, and Joshua Tree National Park. Must stop for hot springs in between.
Maine Camping + Katahdin Hike
Camping trip centered around hiking Mount Katahdin at the northernmost tip of the Appalachian Trail. A beast of a climb with an exhilarating traverse across the Knife’s Edge.